Technology Used
- Magento 2.4 based ecommerce capability
- Visual Studio Code as code editor
- Scandi PWA for implementation
Services Served
- Branding & UI / UX
- Digital Strategy
- SEO / SEM
- Home
- About
- Services
- Our works
- Case Studies
- Contact Us
- Hire Resource
Aadams Fresh is the epitome of ease and a highly reputed online grocery delivery service in Dubai, aims in delivering an unmatched range of grocery products, to customers at their doorsteps. Aadams Fresh offers a wide selection of all types of grocery products, including fish, vegetables, and poultry, with only 100% of fresh produce that is free of chemicals.
Overview
Aadams Fresh is a Grocery app
Aadams Fresh, is UAE’s known only grocery delivery, service provider collaborated with us to develop a local delivery app for the UAE market to grow their business digitally across UAE. They didn’t have a perfect vision, but we were adamant about going digitally online. We encountered many of the difficulties that those working in the grocery technology, although we covered all the barriers and transformed their business digitally.
Let’s have a look how we revitalized Aadams Fresh into a smart grocery delivery service provider by implementing newest technologies. With the help of Aadams Fresh, you can cut out the middlemen and buy the products straight from the farmers. You can now order all your household items and even groceries online without traveling far distances or waiting in long lines because we’ve eliminated all the hassle involved with shopping for everyday necessities.
Challenge
A perfect website to ensure the best user experience with its easy navigation, to be presentable by its impeccable design, and meeting the latest trends requirements to convert visitors into leads is not only a skill but also a challenge.
- Registration/ signup
- Schedule delivery
- Wish list
- Multiple payment options
- Feedback and rating
- Browse products
- Order tracking
- Order history
- Push notification
- Offers and discounts
Our Approach
User Research
User Interviews
Competitive Analysis
User Personas
Empathy Map
User Journey Map
User Flow
Card Sorting
Information Architecture
Wireframes
Hi-Fi Designs
Prototype
Feedbacks
Conclusion
Future Concepts
The Problem
We are Trying to Solve
GET BETTER RESULTS BY UPGRADING TODAY!
Strategy Board
User take many steps through many pages to adding products and problem to know difference between “new and out of stock”
Users have problem with final price to pay to product and pay with by credit card
Viewy's Solution-Oriented Process
- We developed Aadams Fresh website with Magento 2.4 and assist them getting their set goals. Let's have a quick look at the process.
- We start with putting out a plan to increase the overall performance of the website. Our expert consultant discussed the plan with the customer to explain everything. This was the strateging and analyizing phase.
- We implemented the required design using Magento 2 Commerce Cloud edition version 2 and change the look of the eCommerce store.
- For easy PWA implementation on Magento, we use ScandiPWA, a ready-to-use theme.
How Did We
Discover the Problem
GET BETTER RESULTS BY UPGRADING TODAY!
Research
Testing Objectives
- The goal of this test is to assess the usability of users interacting with Aadams Fresh website flow on mobile.
- We would like to observe user behavior and measure.
- If our users understand and are able to complete the set of task or not
Sample
- iOS : 2
- Android : 11
Participant
- Use Aadams fresh
- Use Internet Package
The additional product listing flow
Proceed for payment by credit card.
Purchase products using credit card method.
Imagine that you finished your order confirmed and need to make a new order for the products.
Imagine that you finished your purchase and need to checkout.
We
Build Brand
Identity
Web Screens
We made for desktop version of the application to generate ideas and iterate quickly. It gave me a direction on what was working and what wasn’t, to design a better solution.
The overall user interface design was kept minimal and clean to make sure there is a good balance of content and visuals. Here are few of the High fidelity wireframes for desktop.
Mobile Screens
We made for desktop version of the application to generate ideas and iterate quickly. It gave me a direction on what was working and what wasn’t, to design a better solution.
For user convenience I decided to create a responsive website for mobile. The overall user interface design was kept minimal and clean to make sure there is a good balance of content and visuals. Here are few of the High fidelity wireframes for mobile.
The Impact from New Design
- User can add extra product easly on shot steps.
- User can view his "new" & "out of stock" product separated.
- User can control and change his choice before take the action.
- User can know the amount to pay after adding offer coupons.
- User can save his credit card amount.
Lift Up your Online Ventures with Viewy Digital
Our services
Ecommerce SEO
What if you could enable your customers to buy your products whenever they want? This can be possible with the optimization of eCommerce SEO that we implemented on the store for maximum traffic to the website. We make the process of placing and tracking orders super easy for users. "
Keyword Research
A team of SEO experts figures out a new list of keywords after considering current ranking keywords and make all efforts to reach the top of the KWs for organic traffic. We use SEMrush and Google Keyword Planner in the process. "
On-page Seo
Our specialists can implement best SEO practices to improve your website’s ranking and make your target audience believe in your business. For Aadams, we use descriptive tags by following the latest google algorithm to get the best we can. "
Content writing
Content can make or break your efforts. If customers find the content on your site suspicious or aimless, they may not trust you to make a purchase. We crafted clear, concise, easily understandable, SEO friendly, informative, and free from grammatical errors content to convert the readers into customers. "
Link Building
You cannot believe how much your business can get a boost with reliable link building. We use email newsletters, business directories, and guest blogging to build authoritative and high-quality backlinking. "
Technical Seo
If a website is full of bugs, slow loading speed, bad design, and poor user experience, visitors will avoid interacting and they won’t even bother to check the business. we fix broken links, optimize internal linking and create XML sitemaps for Aadams to increase their SEO score. "
Our Digital Marketing Strategies Helped Aadams Fresh in its Online Venture
For online ventures, social media presence is everything. Your or liking Instagram posts. They might be using Twitter or posting on LinkedIn. How about if they are reading about a problem on quora, that your product might solve? Without regular social media handling, businesses have limited ground to play. We build an amazing social media presence for Aadams and the results were fascinating potential customers might be scrolling through Facebook newsfeeds
Facebook & Instagram Marketing
Our marketing team utilizes the top platforms to reach, engage and cater to a wide audience. The team tailors content for the needs of each social network and the interests of its target audience. We successfully reached out to a global audience on behalf of aadams Fresh in its niche market. The company has increased its customer base through a well-designed social media marketing strategy. The team strategically posted on Instagram and Facebook, attracting various demographics to view the product. Our marketing team updated the topics and posted content with the latest trends. We worked on brand awareness, and user engagement and build a comprehensive social media structure around 6 Platforms to hit maximum prospects.
Paid Marketing with Enahnced User Experience
Our marketing team utilizes the top platforms to reach, engage and cater to a wide audience. The team tailors content for the needs of each social network and the interests of its target audience. We successfully reached out to a global audience on behalf of aadams Fresh in its niche market. The company has increased its customer base through a well-designed social media marketing strategy. The team strategically posted on Instagram and Facebook, attracting various demographics to view the product. Our marketing team updated the topics and posted content with the latest trends. We worked on brand awareness, and user engagement and build a comprehensive social media structure around 6 Platforms to hit maximum prospects.
Results
We delivered a masterpiece of a website for Aadams Fresh by meeting up all the client’s requirements at the high expectation level for them. Many factors influenced the success of Aadams Fresh Website. Our specialists exhibited good teamwork throughout the development to implementation process to take this website to the next level. Aadams Fresh achieved high recognition, standing above competitors and we ensured customers get a steady user experience throughout their journey and through all channels. The success of the Aadams Fresh Website is mainly attributed to the team who worked hard and came up with innovative and creative ideas that were then translated into an engaging user experience.
Accelerate Your Brand With Us
Let’s Work Together Get Top-Notch Digital Outcomes
Thanks for watching
We learned that, what matters most in solving problems involving bridging the gap between the business and its consumer, is the communication between them.If you like this case study or have any feedbacks, you can connect with us on Our Website or Email me on [email protected]
Graphic DEsign
We do everything from basic maintenance to content and design updates and broader online marketing strategies.
Management
We do website management Services include designing, building, maintaining, and promoting your site.
Developing
We develop fast, secure and interactive websites, ensuring a great experience for web users.
Follow us
Viewy Digital Pvt. Ltd.
Infopark TBC, JNI Stadium
Cochin, Kerala,
India, PO-682017
+91 484 233 1101
[email protected]
Viewy Digital FZ LLC
Suite 17,
The Iridium Building,
Dubai, UAE – PO Box 391186
+971 4 240 0961
[email protected]
©2022 Viewy Digital All Rights Reserved.